The HE Simm Group – one of the UK’s leading engineering and services businesses – has appointed Brian Croot as its new Group Strategic Growth Director.
Joining as a member of the Group Senior Leadership Team, Croot will oversee the Group’s business development, sales and marketing strategies. He will be responsible for developing strategic partnerships with both existing and new customers in line with the company’s strategy. He will report directly to Chief Executive Officer, Gareth Simm.
With over two decades of experience within the FMCG and Construction sectors, Croot has previously held many different leadership positions, most latterly as M&E Director for The Shore Group.
Gareth Simm, CEO for the HE Simm Group, said: “We are delighted to bring Brian on board as our new Group Strategic Growth Director. Brian has a vast amount of knowledge in relation to our industry as well as strong leadership skills, and we are excited for him to bring his expertise to the business.
“Part of Brian’s role will see him further enhance our brand in the marketplace, as we make the most of our Group offering, following the merger of our Engineering division with our Integrated Services offerings.”
Speaking about joining the company, Brian Croot commented: “HE Simm Group has built itself a very strong reputation in the industry. It is a brand that is very well known and respected. I am delighted to be joining the team and to helping shape its strategic direction and business growth for the future.”
This announcement follows the recent appointment of Marcus Wallis as HE Simm Group’s Managing Director for its Engineering division in the south and Pete Lambert as its new Group Commercial Director.